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Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers [Paperback]
Dave Gray (Author), Sunni Brown (Author), James Macanufo (Author)
4.5 out of 5 stars See all reviews (63 customer reviews)
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Book Description
Publication Date: July 30, 2010
Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.
This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world’s most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.
Overcome conflict and increase engagement with team-oriented games
Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques
Improve understanding by role-playing customer and user experiences
Generate better ideas and more of them, faster than ever before
Shorten meetings and make them more productive
Simulate and explore complex systems, interactions, and dynamics
Identify a problem’s root cause, and find the paths that point toward a solution
Editorial Reviews
Amazon.com Review
Play a Game from Gamestorming
We're hardwired to play games. We play them for fun. We play them in our social interactions. We play them at work. That last one is tricky. "Games" and "work" don't seem like a natural pairing. Their coupling in the workplace either implies goofing off (the fun variant) or office politics (the not-so-fun type).
The authors of Gamestorming, have a different perspective. They contend that an embrace and understanding of game mechanics can yield benefits in many work environments, particularly those where old hierarchical models are no longer applicable, like the creatively driven knowledge work of today’s cutting edge industries.
Here is one of the 83 games featured in Gamestorming:
The ELEVATOR PITCH Game
OBJECTIVE OF PLAY: What has been a time-proven exercise in product development applies equally well in developing any new idea: writing the elevator pitch. When developing and communicating a vision for something, whether it’s a new service, a company-wide initiative, or just a good idea that merits spreading, a group will benefit from going through the exercise of writing their elevator pitch.
Often this is the hardest thing to do in developing a new idea. An elevator pitch must be short enough to deliver in a fictional elevator ride but also contain a compelling description of the problem you’re solving, who you’ll solve it for, and one key benefit that distinguishes it from other ideas.
NUMBER OF PLAYERS: Can be done individually, or with a small working group
DURATION OF PLAY: Save at least 90 minutes for the entire exercise, and consider a short break after the initial idea generation is complete before prioritizing and shaping the pitch itself. Small working groups will have an easier time coming to a final pitch; in some cases it may be necessary to assign one person with follow-up accountability for the final wording after the large decisions have been made in the exercise.
HOW TO PLAY: Going through the exercise involves both a generating and a formative phase. To set up the generating phase, write these headers in sequence on flip charts:
Who is the target customer?
What is the customer need?
What is the product name?
What is its market category?
What is its key benefit?
Who or what is the competition?
What is the product’s unique differentiator?
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Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) [Paperback]
Michael Michalko (Author)
4.5 out of 5 stars See all reviews (68 customer reviews)
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Book Description
Release date: June 8, 2006 | ISBN-10: 1580087736 | ISBN-13: 978-1580087735 | Edition: 2
Rethink the Way You Think
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.
With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.
Editorial Reviews
Review
“Shows you how to expand your imagination.” --Newsweek
“A special find. Period.” --Executive Edge
“A must-have book in any business setting.” --Women in Business
From the Publisher
This new edition contains updated examples, three new Thinkertoys and an entirely new group brainstorming section with five new chapters. Michael is also the author of Thinkpak (A Brainstorming Card Set), which is a novel creative-thinking tool that is designed to facilitate brainstorming sessions and Cracking Creativity (The Secrets of Creative Geniuses) which describes the common thinking strategies creative geniuses have used in the sciences, art, and industry throughout history and shows how we can apply them to become more creative in our business and personal lives.
From the Author
Most people of average intelligence, given data or some problem, can figure out the expected conventional response. When confronted with problems, we fixate on something in our past that has worked before. We ask, "What have I been taught in life, education or work on how to solve the problem?" Then we analytically select the most promising approach based on past experiences, excluding all other approaches, and work within a clearly defined direction towards the solution of the problem. Because of the soundness of the steps based on past experiences, we become arrogantly certain of the correctness of our conclusion. Typically, we think reproductively, that is on the basis of similar problems encountered in the past. This is why we so often fail when confronted with a new problem that is similar to past experiences only in superficial ways, or on the surface, and is different from previously encountered problems in its deep structure. Interpreting such a problem through the prism of past experience will, by definition, lead the thinker astray. Reproductive thinking leads us to the usual ideas and not to original ones. If you always think the way you've always thought, you'll always get what you've always got--the same old, same old ideas. My "Thinkertoys" are creative-thinking techniques that will change the way you think. Each "Thinkertoy" contains specific instructions and an explanation of why and how it works including anecdotes, stories, and examples of how others have implemented the technique to produce their breakthrough ideas.
About the Author
Michael Michalko is one of the most highly acclaimed creativity experts in the world. As an officer in the U.S. Army, he organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His team applied these methods to various NATO military, political, and economic problems and produced a variety of breakthrough ideas and creative solutions to new and old problems. After leaving military service, he was contracted by the CIA to facilitate think tanks using his creative-thinking techniques. He specializes in providing creativity workshops, seminars, and think tanks for clients who range from individuals to Fortune 500 companies.
Excerpt. © Reprinted by permission. All rights reserved.
Introduction
THE BARKING CAT
What would you think of someone who said, “I would like to have a cat, provided it barked”? The common desire to be creative, provided it’s something that can be easily willed or wished, is precisely equivalent. The thinking techniques that lead to creativity are no less rigid than the biological principles that determine the characteristics of cats. Creativity is not an accident, not something that is genetically determined. It is not a result of some easily learned magic trick or secret, but a consequence of your intention
to be creative and your determination to learn and use creative-thinking strategies.
The illustration below shows the word “FLOP,” which we all know and understand. Look at it again. Can you see anything else?
Once we see the word “FLOP,” we tend to exclude all other possibilities, despite the strange shapes of the letters. Yet if you look at the “O” in flop, you can see a white “I.” Now if you read the white outlines as letters with the “I,” you will see the word “FLIP.” Flip-flop is the complete message. Once found, it seems so obvious that you wonder why you were, at first, blind to it.
By changing your perspective, you expand your possibilities until you see something that you were unable to see before. This is what you will experience when you use Thinkertoys. You will find yourself looking at the same information everyone else is looking at yet seeing something different. This new and different way of seeing things will lead you to new ideas and unique insights.
Thinkertoys train you how to get ideas. They are specific hands-on techniques that enable you to come up with big or small ideas; ideas that make money, solve problems, beat the competition, and further your career; ideas for new products and new ways of doing things.
The techniques were selected for their practicality and range from the classic to the most modern. They are divided into linear techniques, which allow you to manipulate information in ways that will generate new ideas, and intuitive techniques, which show you how to find ideas by using your intuition and imagination.
A popular children’s puzzle shows six fishermen whose lines are tangled together to form a sort of maze. One of the lines has caught a fish; the problem is to find which fisherman it belongs to. You are supposed to do this by following each line through the maze, which may take up to six tries, depending on your luck. It is obviously easier to start at the other end and trace the line from the fish to the fisherman, as you have only one possible starting place, not six.
This is how I researched and developed Thinkertoys. Instead of presenting a catalog of all known creative techniques and abandoning you to
puzzle out which ones actually work, I started with the ideas (fish) and worked backwards to each creator (fisherman). Then I identified the technique that caught the idea.
Some readers will feel that they profit more from the linear techniques and will discount the intuitive ones. Others will prefer the intuitive and discount the linear. You can produce ideas using both the linear and intuitive techniques, and should not limit yourself to one or the other--the more ideas you generate the better.
This book will change how you perceive your own creativity, while stripping creativity itself of its mystique. You will, perhaps for the first time, see endless possibilities stretching before you. You will learn how to:
• Generate ideas at will.
• Find new ways to make money.
• Create new business opportunities.
• Manipulate and modify ideas until you come up with the most innovative and powerful ideas possible.
• Create new products, services, and processes.
• Improve old products, services, and processes.
• Develop solutions to complex business problems.
• Revitalize markets.
• See problems as opportunities.
• Become more productive.
• Be the “idea person” in your organization.
• Know where to look for the “breakthrough idea.”
• Become indispensable to your organization.
Thinkertoys do not render the creative experience, they suggest it. To illustrate, let us imagine me drawing a rabbit on a blackboard. You say “Yes, that’s a rabbit,” although in reality there is nothing on the blackboard but a simple chalk line. The rabbit appears because you have accepted my motion that the space within the line suggests a rabbit. The line limits the content by suggesting a significant form.
I must stress that it is not enough to read the book--to create your own ideas, you have to use the techniques. Try to explain the joy of skiing to a bushman who has never left the desert. You can show him some skis and a picture of a snowy mountain, and perhaps get some of the idea across. However, to fully realize the concept of skiing our bushman must put on the skis and head down a mountain. If you merely read these techniques, you will have no more than a suggestion of how to get ideas. You’ll be like the bushman standing in the desert, staring at a pair of skis and a photo of the Matterhorn, with a small notion of what skiing might be.
Each Thinkertoy is a specific technique for getting ideas to solve your challenges. Each chapter contains a blueprint that gives precise instructions for using the technique and an explanation of why it works--including anecdotes, stories, and examples of how real heroes used each technique to produce ideas and breakthroughs. I call them heroes because they left behind a mark, a sign, an idea, an enterprise, a product, or a service that reminds us of their innovation.
I also use illustrations, puzzles, charts, and hypothetical examples to demonstrate how various techniques work. Some of these hypothetical examples present usable ideas for new businesses, products, and services. These ideas are the gold beneath the river of words continually rushing past.
Each chapter begins with an inspirational quote from The Art of War by the legendary master, Sun Tzu. Sun Tzu wrote his extraordinary book in China more than 2,400 years ago, but his principles are as applicable to
creativity in business as in warfare. Long a classic for Japanese businesspeople, his book is now required reading at many leading international business schools. From Tokyo to Wall Street, business leaders quote and apply the principles of Sun Tzu.
This new edition contains new Thinkertoys “Lotus Blossom,” and “True and False,” updated examples, and an entirely new group-brainstorming section with several new techniques.
A friend of mine, Hank Zeller (an executive, entrepreneur, inventor, and poet), once described creativity this way: “When you realize that you just came up with an idea that betters anything that has been done, well, your hair stands up on end, you feel an incredible sense of awe; it’s almost as if you heard a whisper from God.”
Product Details
Paperback: 416 pages
Publisher: Ten Speed Press; 2 edition (June 8, 2006)
Language: English
ISBN-10: 1580087736
ISBN-13: 978-1580087735
Product Dimensions: 0.8 x 7.5 x 9.1 inches
